Vet Online Supply Inc (OTCMKTS:VTNL) Is A Pet Cannabis Play

Today, we need to assess a new business profile that has recently excited the market.We are talking about Vet Online Supply Inc (OTCMKTS:VTNL), a US based online retail reseller of premium veterinary supplies, which has recently made a lot of corporate changes, including a CEO change.But, that's not all. Logo of Vet Online Supply Inc OTCMKTS:VTNLThe volume, which is the best indicator of market interest, has increased quite a bit late. Have a look at it in the following stock chart. Please note that more than 40 million shares have changed hands some days: YTD stock chart for VTNLBusinessVTNL is focused on the sale of veterinary supplies to vet clinics and hospitals of all sizes. The company launched a web-based eCommerce platform on vetonlinesupply.com, wherein different products are sold. The main supplier is a Canadian company called Concord Veterinary Supplies, with whom the company has an agreement.What's the business plan? Selling veterinary supplies online is not a new business, thus the company is not inventing a new business model.That is true, but we believe that significant growth is still coming on the Internet and the Internet eCommerce will continue to grow in the near future. It will benefit the company. More specifically, it is noted in the company materials that providing high quality supplies at competitive prices to the customers online will make the business of VTNL grow.How big is the market?According to Reportlinker, the manufacturers’ level pet health product demand will increase at a high pace in the near future; 4.6 percent annually amounting to $5.6 billion. There are several catalysts that are making the sector expand:

• The continuing trend of humanizing companion animals and their perception as family members.
• Veterinary technology is adapting to diagnostic and treatment techniques of human health care.

Recent DevelopmentsOn September 12, 2017, the company released that Daniel Rushford had been elected as the new CEO. He has an interesting profile and a lot of expertise. First of all, he studied in the Dakota County Technical College before joining the United States Marine Corps, in which he served for 6 years. After this experience, he has been working with canine breeding and veterinary services for the past 15 years.But, there was more in this press release.The company highlighted that it is selling its own cannabis product line. The new product is called CBD pet drops. It helps with arthritis, compromised immune systems, stress responses, aggression, and digestive issues. In addition, CBD hemp is also helpful for treating "acute ailments like sprains and strains, torn ligaments, bone breaks, and even during post-operative care to reduce swelling, pain, and stiffness."Furthermore, the CEO noted that the company was negotiating for new contracts to purchase rights to sell certain pet products supporting "gastric health, muscle development, proper immune function, and healthy cellular metabolism for the canine markets."This seems to be a very significant catalyst for the company, thus we encourage readers to be alert on new announcements. For those who have no time to follow the company, subscribe to our email alerts.On November 10, 2017, the company created a lot of excitement in the market when it released this press release. It was said that VTNL will be launching a national distribution program for CBD Pet Drops and Treats in January 2018. We believe that the volume seen in the market was created by this new national distribution program. Market participants know very well that more distribution could mean more revenues, which is good for shareholders.But, that was not all. The company noted that the new program was announced in an interview with Robert Sullivan on JUMP Television Studios. We appreciate this interview given by the CEO Daniel Rushford as well as the information received.It seems that VTNL is making efforts to communicate more and better to the market, which, in our opinion, will help the company sell more products and obtain financing. Well done.The company is a low float runnerThe company has not yet shown large share price swings, but we need to be careful, as this is a low float runner. Have a look at the share structure:Authorized Shares1,000,000,000a/o Nov 01, 2017Outstanding Shares196,407,654a/o Nov 01, 2017-RestrictedNot Available-UnrestrictedNot AvailableHeld at DTCNot AvailableFloat53,250,000a/o Mar 07, 2017SourceOnly approximately 27% of the total outstanding shares are owned by the public. This means that big market orders may move the share price up or down quite a bit.ConclusionCurrently trading with a market cap of $1.1 million, VTNL is an interesting story among small caps. We believe that now that the company is entering the cannabis industry, many new market participants will become interested. After the regulation of some forms of medical marijuana in the some states of the US and Canada, the demand has increased. Marijuana stocks are delivering right now interesting returns and same may happen with VTNL from now on.We will be updating our subscribers as soon as we know more. For the latest updates on VTNL, sign up below!Image courtesy of Steven Schwartz via FlickrDisclosure: We have no position in VTNL and have not been compensated for this article.