x min read

BELLATORA INC COM NPV (OTCMKTS:ECGR) Fills A Cannabis Industry Niche

BELLATORA INC COM NPV (OTCMKTS:ECGR) Fills A Cannabis Industry Niche
Written by
Richard Sandle
Published on
June 24, 2017
Copy URL
Share on LinkedIn
Share on Reddit
Share on Twitter/X
Share on Facebook
InsidrFinancial

Vaporizing is becoming a popular method of ingesting cannabis and tobacco products. The process of vaporizing does not include any sort of combustion of the cannabis or tobacco, whereas smoking does. Smoking cannabis or cigarettes poses a significant long-term hazard to the consumer due to the fact that the combustion releases toxic chemical compounds along with the nicotine and THC active agents that are inhaled. Cigarette smoke contains over 4,000 chemical compounds, 43 of which are known carcinogens, as established by the American Lung Association. Smoking cannabis is just as harmful.Vaporizing is the process of using hot air to separate the active agent nicotine and/or THC from the tobacco or cannabis. As the demand for cannabis increases as a result of the cannabis legalization trend, the demand for delivery systems will increase commensurately. BELLATORA INC COM NPV (OTCMKTS:ECGR) is positioning itself to capitalize on this opportunity.For those new to the Company, Bellatora's purpose is to provide superior and innovative vaporizer products and eLiquids offering tobacco and marijuana smokers a healthier lifestyle alternative, while not polluting the environment for others. An established American marketer, manufacturer, and distributor of electronic vaporizers and eLiquids, Bellatora's line up of premium quality electronic vaporizers, cigars, cigarillos, and cigarettes as well as eLiquids used in electronic vaping devices, provide significantly lower health risks, as well as product discreteness, and controlled active ingredient concentrations from tobacco and marijuana products.On Jun 13, 2017, Bellatora announced the release of its new line of products called Vanquish. They are a superior vaporizer designed for multi-use with Bellatora's new eLiquid line and Hemp Plus oils. The Vanquish offers a well-designed flip top compartment, which when opened, reveals a sleek electronic cigarette along with two additional spare atomizers. These spare atomizers allow consumers to carry multiple eLiquid and/or Hemp Plus options. The consumers desire for a longer lasting power source is answered by including a power bank with a 900mAh battery, that will keep Vanquish in standby mode for 30-45 days with a full charge.Problems such as poor battery life, lack of standard flavor selections, and sub-standard vaporizer technology have discouraged current electronic cigarette consumers. The Vanquish vaporizer addresses these concerns by implementing into the product unprecedented innovation from consumer feedback data gathered from multiple industry leader online forums. Vanquish sets the new standard by offering an extended portable power source, advanced atomizer technology with smart cartridges that are designed to furnish a larger aperture of air flow to accommodate mixed viscosity eLiquids and Hemp Plus oils. The Company is partnered with American eLiquid manufacturer FEElLife Inc., which provides the eLiquids (cannabis oils). Bellatora CEO, Atom Miller stated:

"The partnership with FEElLife Inc. has established the consistency and quality that we demand within our eLiquid product line. This collaboration has enabled Bellatora to design a complete line of new eLiquids. Bellatora has successfully removed a number of harmful carcinogens commonly found in many of the eLiquids on the market today. Bellatora thereby offers a mindful quality selection of third-party tested eLiquids that satisfy both the health-conscious consumer and evolving need for an expanded selection."

Bellatora is planning on launching a national distribution network in an effort to increase sales while expanding the product line. The goal will be to offer retail distribution and nationwide branding on all Bellatora products.Bellatora is also aligning with an investment relations firm that will assist in capital structuring, strategic market positioning and advertising. This will enable Bellatora to implement a comprehensive financial growth strategy and extensive investor relations campaign.

ECGR stock has had some unusual price action over the last few months. Through the months of April and May of 2017, the stock had a steady upward run from $1.00 to a high of $2.26 on June 1st, only to give it all back over the next few day when the stock plummeted to a low of $.10. The stock is currently trading at $.15. The latest financial reports for the 3-month period ending March 31, 2017 do report revenues of $28,273, but the company is operating at a substantial net loss of $404,877. Furthermore, the balance sheet is very heavy on the liabilities side. Current market capitalization stands at $1.29 million, on 100.02 million shares outstanding as of June 16, 2017Although there is a growing demand for Bellatora’s products, and the market is expected to have continued growth as the cannabis legalization trend spreads to other states, the Company will need to shore-up its financials before it garners appeal with investors. We will be updating our subscribers as soon as we know more. For the latest updates on ECGR, sign up below!Image courtesy of FlickrDisclosure: We have no position in ECGR and have not been compensated for this article.

Discover Hidden Gems

Don't miss the next big opportunity. Subscribe for timely alerts on potential market movers.