Companies left, and right are creating products infused with cannabis to deliver to a market that is rapidly growing. More and more people today are witnessing the health benefits of the drug and are supporting the legislation.
One stock that could soon be shining on Wall Street is International Spirits and Beverage Group Inc. (OTC: ISBG), a company that is addressing two monster arenas: CBD-infused beverages and blockchain.
News that Coca-Cola may be wanting a piece of the marijuana market has contributed to pot stocks rallying in recent weeks. It’s been reported that Coca-Cola has been in talks with a Canadian marijuana cultivator to develop beverages that are infused with CBD.
India Globalization Capital Inc. also recently saw its shares soar 26% in just one day after announcing that it has executed a partnership deal that includes an energy drink called “Nitro G” with cannabidiol.
Legal marijuana could soon become a bigger industry than soda and beer and give both a run for their money. It’s no wonder that an alcohol giant like Constellation Brands has poured a staggering $4 billion into a marijuana company called Canopy Growth this past summer, making it the biggest investment ever in the marijuana arena.
Molson Coors has also listed legal marijuana among the biggest possible risks to its business this year, stating, “The emergence of legal cannabis in certain U.S. states and Canada may result in a shift of discretionary income away from our products or a change in consumer preferences away from beer.”
International Spirits and Beverage Group Inc. (OTC: ISBG), a top-tier brand incubator in the Global Wine & Spirits market, has recently expanded themselves into the fast-growing CBD-infused beverage market.
The company may quickly capture market attention as the colossal profit potential of CBD beverages becomes more recognized.
While International Spirits and Beverage Group Inc. (OTC: ISBG) aims to be a global innovation leader within the alcohol beverage industry featuring a collection of brands across spirits and wine categories, the company may make its biggest splash within the $2.1 billion CBD market!
Management believes that the company’s current operational infrastructure and protocols present a strong co-product opportunity for expansion into the booming CBD-infused beverage space.
International Spirits and Beverage Group Inc. (OTC: ISBG) CEO Terry Williams stated:
“The CBD space is in the grips of a massive boom as the rate of mainstream consumer adoption accelerates. And we believe we have the experience and tools to quickly establish ISBG as a market leader in the beverage arm of that space. The consumer trends in place here are unmistakable. The landscape is shifting underfoot, and we are extremely well-positioned to capitalize on the opportunity in CBD-infused beverages. In addition, recent legislation has opened the door for strong branding in this emerging marketplace, and we are already in talks with several potential partners to make this happen on a fast-track pace.”
Within the cannabis market, the non-psychoactive compound cannabidiol, or CBD, has turned into a major growth driver. CBD offers a range of health benefits as well as a degree of legal protection as CBD is a non-psychoactive cannabinoid and possesses no addictive effects.
Bill Newlands, Constellation’s chief operating officer remarked on the company’s $400 billion investment into Canopy Growth and said, “This is very consistent with what our organization has done historically, which is to identify, meet and stay ahead of evolving consumer trends.”
CBD-infused drinks could become the new frontier of the beverage industry. According to BDS Analytics, cannabis-infused beverage sales grew to $35.6 million in 2017 across California, Colorado, Oregon, and Washington. In Colorado alone, beverage sales jumped over 11% on a year-over-year basis to close 2017, but comparable sales are already up 12% in the first quarter of 2018 alone.
International Spirits & Beverage Group (OTC: ISBG) just recently signed a Production and Distribution with Canbiola, Inc. (OTCMKTS: CANB) (“Canbiola”), a U.S. Company specializing in the sale of premium CBD-based products. The Agreement provides for CANB to produce, package and distribute the Company’s new line of CBD infused fruit chews and non-alcoholic beverages.
“Analysts and experts are anticipating truly eye-popping growth in the CBD products space over coming years,” commented ISBG CEO, Terry Williams. “With our existing infrastructure and downstream branding and marketing experience, we will be positioned to quickly battle for significant market share in that boom.”
According to the terms of the Agreement, CANB will manufacture the Products on the Company’s behalf according to the Company’s specifications. CANB may also distribute the Products on the Company’s behalf.
“This has become the hottest new thing in terms of strategic investments. Everyone is starting to see the same thing right now, and we deeply believe that a relationship between ISBG and Canbiola will allow us to set ourselves apart from our competitors.”
Marco Alfonsi, Canbiola CEO, added:
“The market for CBD and CBD related products is growing at an exceptional rate, fueled by consumers’ increasing awareness of the effects and benefits of CBD. Canbiola manufactures what I believe to be the finest proprietary CBD products on the market today, and I expect that quality to cross over to this new line of products. I look forward to this relationship and its vast potential.”
Industry legend Art Massolo has also agreed to come on board as a Senior Consultant to simultaneously lead the company’s in-house Brand Development division and spearhead the Company’s new Targeted Acquisition initiative.
Art Massolo stated:
“I’m excited to join the growing team at ISBG. The brand incubator platform that these guys have been building is something that speaks to me on a profound level. The game is changing. And this is the model that I believe is most likely to succeed on a pure ROI basis. The timing is perfect and I’m ready to get started.”
Mr. Massolo has been a top player in the $391 billion global wine and beverage industry for over two decades and has been critical to the development of a number of world-class brands, including Franzia, Origin, Trivento, and Cono Sur.
As a direct result of his involvement, Franzia became the top imported wine in China, Origin vaulted into the top 10 most popular wines in the UK, and Cono Sur became the single best selling Chilean wine in the UK and the second-ranked wine export in all of Chile.
This is a man who has had direct experience developing products in the CBD-infused beverage space which International Spirits & Beverage Group (OTC: ISBG) could benefit immensely from.
Blockchain is being called the “next big thing” and International Spirits & Beverage Group (OTC: ISBG) is aiming to capitalize on this boom as well by formally partnering with Bengala Technologies, LLC to complete development of a blockchain solution designed to streamline all logistics involved in the production and distribution of alcoholic beverages.
The two companies have been working hand in hand for some time, and are nearing completion of a basic version of the technology already. The core use case is an ambitious marriage of Internet-of-Things and Blockchain distributed ledger technology for the efficient management of supply chain logistics.
Management notes that the complexity involved in the production of spirits leading from farmer to retailer – including registering, moving, tracking, selling, buying, quality control, paperwork, importation, exportation, taxes, and inventory – is ripe for disruption.
International Spirits & Beverage Group (OTC: ISBG) recently signed a major agreement with Airtab®, an app that guides users to nearby experiences at trending restaurants, bars, and more. The agreement provides a powerful expansion of the ISBG-Bengala Blockchain Project.
With Airtab, the project will offer an end-to-end solution that includes an engaging customer-facing platform and an unparalleled depth of reach and interaction with the wine, beer, and spirits end-market consumer through marketing, events, and experiences.
Airtab’s Founder and CEO, Dennis Cunningham, stated:
“On any given night, Airtab users can be found sipping on a flight of craft cocktails prepared by expert mixologists, exploring a fresh restaurant concept, or being rewarded with a complimentary drink. Our app guides users to trending experiences, and through our proprietary Here-Now-Live™ auto check-in technology, we’ve created a real win-win. We have constructed a true social network, allowing our users to experience the excitement of ‘social drinking’ and explore the Here-Now-Live ecosystem, simultaneously increasing the visibility of participating locations. Restaurants and brands are thrilled with the raw insights and behavioral analytics that only an Airtab partnership can produce.”
“The way that Amazon lets you explore a product before you buy it, Airtab lets you explore the scene before you go out,” states Cunningham. “This innovation will bring the blockchain process to the spirits industry for the first time and on a grand scale. We are quickly approaching the launch of something that will redefine how people redeem and share alcoholic beverages at drinking establishments worldwide.”
International Spirits & Beverage Group (OTC: ISBG) management notes that Airtab is a natural use-case for the integration of the ISBG-Bengala Blockchain Project because of the potential volume of transactions that can be handled through the technology, and the unprecedented access the app provides. With the utilization of ISBG-Bengala blockchain integration, this process will now be secure and encrypted.
Recent research by Gartner estimates that blockchain technology will add $3.1 trillion in business value by 2030. Another study by Bain predicts B2B applications of IoT will generate more than $300B annually by 2020.
Gartner expects that by 2022, an innovative business built on a blockchain will be worth $10 billion. Gartner Fellow David Furlonger has said, “I do believe that blockchain is going to fundamentally change the society in which we live. Not tomorrow but within our lifetime.”
Two distinct areas, blockchain and CBD, and both are expected to be a big part of the future.
Shares of pot stocks have climbed exponentially this year as a growing number of states have legalized the drug for recreational or medicinal use. Legal marijuana is set to hit $75 billion in sales by 2030, according to analysts at Cowen.
According to RBC Capital Markets, Constellation Brands’ recent investment in Canopy Growth is “exactly the type of move that more companies should be making.”
The momentum of marijuana legalization has created a blossoming industry, particularly in beverages, and blockchain is expected to revolutionize our world.
International Spirits & Beverage Group (OTC: ISBG) may be the next all-star in the market, as it tackles two disruptive arenas!