DIRECTVIEW HOLDING (OTCMKTS:DIRV) The Cannabis Industry’s Bird Dog

The recent surge in the trading volume of DIRECTVIEW HOLDING (OTCMKTS:DIRV) has been attributed to several factors, key among them being obtaining a contract to serve a major player in the marijuana industry.During the same period, one of its subsidiaries received a letter of intent to provide services valued at $380,000 in the near future.The surge can therefore be summed up as an investment in the prospects of the company given that they are expected to have a boom in their revenue position as well as value creation in the future.Readers can study the chart below which shows the share price as well as trading volumes detailed above: DIRV Daily ChartGiven the above synopsis, we have opted to ensure that the reader has a clear picture of the company and its future prospects in an in-depth manner. This is detailed in the piece below.Brief Look at DIRVDIRECTVIEW HOLDING was incorporated in the State of Delaware on October 2006. On July 6, 2012 the Company changed its domicile from Delaware and incorporated in the State of Nevada.The Company has since built its way up to four subsidiaries: DirectView Video Technologies Inc, DirectView Security Systems Inc, Ralston Communication Services Inc, and Meeting Technologies Inc.They pride themselves on being full service providers of teleconferencing services to businesses and organizations. Their conferencing services enable its clients to cost-effectively conduct remote meetings by linking participants in geographically dispersed locations with their primary focus being to provide high value-added conferencing services to organizations.DIRV is also a provider of the latest technologies in surveillance systems, digital video recording and services. The systems provide onsite and remote video and audio surveillance.With the above in mind, the company has chosen a new and distinct strategy in a bid to penetrate a new and different industry by directing their resources in the cannabis industry. Their new strategy has been to bid and try to obtain contracts within an industry which has been rated by Forbes to be growing at a compounded annual growth rate of 17% and whose sales are projected to grow to $13.3 billion by 2020.The move which seems to be paying off.Recent Developments affecting DIRVAs explained above, the main contracts obtained by the company have mainly been to do with the cannabis industry.Their first major breakthrough therefore was when one of their subsidiaries, Virtual Surveillance LLC, obtained a contract to security and surveillance products and services valued at up to $380,000 from a structured cabling company based in the Dallas, Texas area ("SCC").Virtual Surveillance LLC, which has in the past had significant relations with SCC that have led to billables worth over $220,000, will be taking part the project which is meant for a senior living/healthcare facility located in Texas. The move was hailed by the Virtual Surveillance’s President, Mark D. Harris, as one which “…presents the company of choice for so many companies when it comes to their critical security and surveillance needs."Source:This was followed shortly by a series of contracts to the parent information.In mid-October, DIRV broke the news of a receipt of a purchase order from a major New York City hotel. In this contract, they would provide equipment and services to further augment the current security infrastructure.This venture has set them up in the over $23 billion global luxury player market where brands and legacy are major assets for the players. As such, their entry is due to have serious positive implications for DIRV’s revenues as well as future profits.The company finally obtained a full servicing contract job for a top-tier marijuana cultivator: Sundance Gardens which is a state-of-the-art marijuana grow facility located in Denver, Colorado. Sundance which has an over 15,000 square foot cultivation facility required DIRV to conduct a fundamental overhaul and upgrade of all security equipment and infrastructure.Roger Ralston, DirectView CEO, stated that:

"There is no denying the massive growth boom going on in the marijuana marketplace. As these small farms and grow operations turn into big businesses handling millions of dollars in merchandise and capital, we anticipate many will come to find that an initial or upgraded security infrastructure is simply a new necessary cost of doing business…”

Source:The above information presents a well-diversified portfolio of projects in different industries which is good news for DIRV as well as its shareholders. With growth being imminent, DIRV has only one main limitation, their financial position.FinancesIn 1Q2017, their profits went to $1.9 million from a loss position of $3.2 million in the previous quarter. Moreover, the negative position on their shareholder equity reduced by about $2.4 million to end at $7.7 million.This good narrative was, however, curtailed by their working capital balance over 1Q2017 which exhibited negative balances of over $7.7 million. A lot needs to be done by management to handle this situation which may be to the detriment of the company in the long run.The numbers above are not the best in the industry but have the propensity to make shareholders smile: not be happy however. The company has a long way to go but given the start and steps it has made, is positioned and headed in the right direction.ConclusionDIRV is headed in the right direction guided by the right strategic plan. Their future seems bright as we believe the worst is behind the company. Look for shares to keep climbing.We will be updating our subscribers as soon as we know more. For the latest updates on DIRV, sign up below!Disclosure: We have no position in DIRV and have not been compensated for this article.