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FERNHILL BEVERAGE COM NPV (OTCMKTS:FHBC) Is Today's Focus Stock

FERNHILL BEVERAGE COM NPV (OTCMKTS:FHBC) Is Today's Focus Stock
Written by
Richard Sandle
Published on
June 24, 2017
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Consumers are becoming more and more aware of the long term effects of consuming high-calorie, soft drinks with high sugar content. Parents are becoming particularly concerned with the effects on their young children. This trend is creating a market for low calorie, low sugar soft drinks that are healthier. FERNHILL BEVERAGE COM NPV (OTCMKTS:FHBC) has recently taken steps to capitalize on this opportunity.Fernhill Beverage, Inc is a for‐profit stock corporation registered in the State of Oklahoma with its headquarters located in Las Vegas. Fernhill Beverage, Inc. was created to develop an innovative and quality driven beverage company. Fernhill Beverage, Inc. is dedicated to providing the very best in fun, exciting and healthy beverage products aimed at a youthful consumer base. Fernhill Beverage, Inc. is committed to taking advantage of a unique and readily available distribution base.On April 18, 2017, Fernhill Beverage, Inc announced that will soon be producing product with the intent to Private Label the products for national retailers.Based on the positive feedback from national discounters, as well as national grocery chains about the Roadkill and Roadkill XL brands, Fernhill Beverage will be working directly with each retailer to develop a look and a label unique to the retailer. The Company will work directly with each retailer to develop a look and a label unique to each retailer. Each national retailer will have the opportunity to develop their own product name and characters, while taking advantage of the proven bottle and flavor profile created by Fernhill Beverage. This will allow the retailer to market their proprietary product names through their own distribution systems while allowing Fernhill Beverage to increase its revenues without jeopardizing Roadkill’s distribution network.As of Friday May 26th, the new look was approved by a major national convenience store chain. Through a collaborative effort between the management of Fernhill Beverage and the buying directors of the retailer, a dynamic and attractive design was agreed upon. The new look is bright, colorful, fun and is what the retailer considers "Family Friendly." The product will be called RK Super. Both the retailer and Fernhill have verbally agreed on an initial purchase order of 8 containers consisting of a total of 11,500 cases generating $120,960.00 in revenue over 6 weeks. Once this process with this particular retailer is completed, Fernhill will be repeating the process with other national retailers. The Company will be giving retailers the option of adopting the RK Super label or allowing Fernhill to create a new one exclusively for them. With this approach, Fernhill Beverage believes it is positioning the company to quickly be the leader in the youth beverage market.Since the launch of the company's initial brand Roadkill in early 2016, Fernhill Beverage has been experiencing steady revenue growth. Earlier this year, the company reported that it expected annual revenue growth of about 30% over its year end 2016 revenues. The Company has revised its revenue projections to an estimated 250 to 300% over last year’s revenue. The Company expects to generate between $1,750,000 to $2,500,000 by year end 2017 with revenues expected to top $5,000,000 to $7,500,000 in 2018.The revenue increase is in large part due to the market’s positive response to the Company's new private label brand RK Super. As mentioned earlier, the Company has received the initial purchase orders and has started production to fulfill the current orders, and is gearing up for future purchase orders. By the end of 2017, the Company is expecting to deliver to 50 to 100 distributors. A minimum of 2,000 cases of product per month is what the Company is expecting each distributor to sell.

FHBC stock has been trading all of 2017 in a range between $.0234 on the high end, and $.0130 on the low end. The stock is currently trading at $.0129. Current market capitalization stands at $1.29 million, on 100.02 million shares outstanding as of June 16, 2017. If Fernhill Beverage’s new marketing concept catches on, the Company has the potential for growth. We’ll put this stock in the “radar” column and watch it closely. We will be updating our subscribers as soon as we know more. For the latest updates on FHBC, sign up below!Image courtesy of FlickrDisclosure: We have no position in FHBC and have not been compensated for this article.

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