Freedom Leaf Inc (OTCMKTS:FRLF) Is The Model For Every Start Up To Follow

Freedom Leaf Inc (OTCMKTS:FRLF) has carried on with its strong performance from 2017 into the New Year.Announcements of strategic acquisitions and leadership changes helped the firm to experience multiple jumps in value, which we predicted, and from which early investors were well rewarded. In this piece we give the details of the firm’s latest activities and some of its recent announcements which contributed to its jump from $0.09 to $0.3, a return of almost 250%.Take a look at the stock’s price action over the past year: FRLF Daily ChartCompany ProfileFreedom Leaf, Inc. was formed by Richard Cowan and Clifford J. Perry in February 2013 and is head office is situated in Las Vegas, Nevada. It is a fully reporting and audited marijuana legalization company and is publicly traded using the ticker (OTCQB:FRLF). Freedom Leaf, Inc. is a major leader in the medical marijuana, cannabis and industrial hemp industry. It has involved in mergers and acquisitions and business consulting within the marijuana space, such as incubation and spin-offs of new marijuana associated firms. For more information, you can through our previous post here.Leadership ChangeThe firm has reported in January 2018 that it had through his RSGroberg Consulting LLC, appointed Richard Groberg has signed a 2-year contract with Freedom Leaf to serve as its CFO (Chief Financial Officer). Groberg has garnered over 35 years of experience serving both as an operating executive and investment banker. Groberg has substantial industry experience; managing, starting, building, raising private equity and public capital and effecting shareholder value-enhancing deals for new growth companies, multi-unit operating businesses, and turnarounds.He has not only helped in the managing and building of large firms, he also has substantial practical experience as a ‘hands-on’ operations executive. As a result of Groberg’s pre-graduate school experience and training in journalism, he has a lot of experience in handling investor relationships (for analysts, private and public shareholders, creditors, the media etc.) He also possessed an M.B.A in Finance from Fordham University and a B.A. in English from Emory University.Cliff Perry, Chief Executive Officer and President explained that management was thrilled to have Mr. Groberg joining Freedom Leaf Inc., where he would without a doubt make a sustaining and immediate impact to the management team in their quest continue with the integration and acquisition of more revenue-producing firms. He added that he was highly impressed with the credentials of Mr. Groberg's as well as his well-demonstrated capacity to deliver both operating and transactional experience within a complicated, sector-dominating business while maintaining an unremitting effort on corporate social responsibility, compliance, and respect for the firm's investors and shareholders.The new appointment provides another very experienced executive to the Freedom Leaf team. Mr. Groberg has already commenced work in firm’s head office situated in Las Vegas and is quickly making progress on the accounting and corporate finances, setting up FRLF for an incredibly productive 2018 fiscal year. The reaction from the public has been largely positive seeing that Mr. Groberg is very highly respected and trusted in the industry.On joining the firm, he outlined that he was thrilled to be joining an organization with a focused and experienced management team, adding that he was looking forward to supporting the firm’s bid to continually build shareholder value and progressively transform the dynamically-expanding sector.Company FinancialsFor 2017, revenue amounted to $0.82 million, a 590% jump results from 2016. Some of this jump may be attributable to its acquisition of Green Market Europe S.L, a developer of hemp products in Spain. The acquisition was completed and announced to the public in May 2017In the same period, cost of sales dipped by 6%, a positive indicator, made more impressive by the growth in its revenues. The firm has consistently reduced its cost of sales while increasing its revenues by considerable percentages in previous years. It has also bucked the trend of developing companies unable to generate revenues while still incurring costs, another indicator of its market potential.Gross margin for the financial year was $0.7 million, up from the $13,000 loss in the previous period. The trend of improved results continued all the way to selling, general and admin expenses which fell by 46% to $1.5 million in the period.The net loss from operations, net loss, and loss per share amounted to $0.9 million, $0.9 million (as there were no additional expenses) and $0.01 per share, respectively for the period.ConclusionJudging from the market reaction, the recent appointment of a well-respected industry figure and the firm’s very impressive financial performance. The firm remains on its way up.We will be updating our subscribers as soon as we know more. For the latest updates on FRLF, sign up below!Disclosure: We have no position in FRLF and have not been compensated for this article.