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Iconic Brands Inc (OTCMKTS:ICNB) Is Today's OTC Focus

Iconic Brands Inc (OTCMKTS:ICNB) Is Today's OTC Focus
Written by
Alex Carlson
Published on
February 22, 2016
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InsidrFinancial

Source: Wikipedia

Iconic Brands Inc (OTCMKTS:ICNB) first popped up on our radar screen back in December after a number of penny stock newsletters started covering the stock. Shares spiked on the news that celebrity Chazz Palminteri was behind BiVi 100% Sicilian Vodka. ICNB's goal is to be a celebrity branding company to market and distribute other liquor products in partnership with celebrities like Chazz Palminteri. Iconic can provide the production and distribution while the celebrity endorser provides the marketing. We think this is a winning strategy and one which Iconic can branch out into other categories down the road.

Earlier this month, BiVi Vodka was awarded the prestigious "Gold" medal from the Artisan Spirits Awards of San Francisco. The brand scored a "91" rating. This popularity has allowed BiVi Vodka to now being distributed in Nevada, Illinois, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, Washington DC, Georgia and Florida. The company just received another re-order from Southern Wine and Spirits of Nevada, which supplies almost all of the Las Vegas casinos and nightclubs.

In December, Iconic announced a line of organic Prosecco Italian sparkling wines. The wine will be offered in three versions, Brut, Rose and a sugar free variety, all 100% organic. Soon, the company will announce its celebrity spokesperson for this endeavor. There have been rumors that it might be Danny DeVito or Christie Brinkley that signs on with Iconic. If either one were to sign on, it would be a big win for Iconic Brands. Iconic CEO Richard DeCicco said:

"Many consider Prosecco a better alternative to Champagne. The quality of our wine allows it to stand on its own merits and we expect a dramatic increase in consumption. With our established distribution channels and their extensive off-premise and on-premise accounts, we feel our Prosecco, providing an organic choice to consumers, will become the sparkling wine of choice."

BiVi Vodka was launched just last summer. It is produced in an "Old World" artisan distillery in Messina Sicily. BiVi Sicilian Vodka is hand-crafted with Sicily's local pristine waters and the finest semolina wheat. The stills are fired using the finest Sicilian fruitwoods from Blood Orange and Lemon trees. BiVi, a super-premium spirit, is the first-of-its-kind 100% Sicilian vodka available in the U.S.

Key distributors of BiVi Vodka include Southern Wine & Spirits, which covers 35 states across America and grants BiVi Sicilian Vodka access to more than 200,000 retail stores and restaurants in New York, New Jersey, Illinois, Nevada, Florida, and Connecticut. Fedway Associates is one of New Jersey's largest wine and spirit wholesalers with established relationships with the state's leading retail stores and restaurants. Hartley & Parker offers more than 75 years of experience within the state of Connecticut and will give BiVi Sicilian Vodka additional visibility in the market. Horizon Beverages is known for providing New England will great spirits and will support BiVi Sicilian Vodka's distribution in Massachusetts and Rhode Island. Empire Distributors specialize in spirits distribution in the state of Georgia and will offer BiVi Sicilian Vodka in the market.

These partnerships are key for Iconic Brands. CEO Rich DeCicco said:

"With more than 150 brands of vodka available on the market, we are honored that these "top-shelf" distributors have selected our product to carry. The distribution channels they represent are critical to ensure the growth and success of our brand. They recognize the quality and unique characteristics of BiVi Sicilian Vodka, and through our combined efforts, we are experiencing a tremendous surge in sales. BiVi Sicilian Vodka will focus on further expanding its footprint across the U.S. for the remainder of this year as well as 2016. Additional distributors as well as new markets will be announced over the course of the next several months."

Shares of Iconic Brands have been volatile over the past few months. However, we think the low has been put in and shares are starting to bounce on heavy volume. We're expecting some big news over the next coming weeks pertaining to its celebrity partner for its line of organic Prosecco Italian sparkling wines. The signing of Christie Brinkley or Danny DeVito would be huge news for shares of Iconic Brands. We will be updating Insider Financial as soon as we know more. For continuing coverage on ICNB and our other hot stock picks, sign up to Insider Financial today and get our free micro cap newsletter!Disclosure: We have no position in ICNB and have not been compensated for this article.

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