Shares of Imagination Park Technologies Inc (CNSX: IP) are taking off on the company inking strategic partnerships for the utilization of its augmented reality technology. A 150% plus spike, from one-year lows, underscores growing investor confidence that the company has the potential to generate significant shareholder value given the flurry of the deals.
Catalysts And Shareholder Value
For starters, the Company is fresh from signing a deal with Erie SeaWolves that will result in the delivery of augmented reality experiences at the UPMC Park and the city of Pennsylvania as well as Erie. Orangetheory Fitness is another client that has signed a deal to bring augmented reality experiences to people of Fargo as well as North Dakota.
The inking of a deal with Orange County community college SUNY Orange for the use of augmented technology for student retention also underscores growing clientele base. In March, Imagination Park signed a major deal with the software giant, Microsoft, for the utilization of Microsoft Azure to power the cloud-based augmented reality platform XenoHolographic.
The stock taking off thus does not come as a surprise as it indicates growing investor confidence about Imagination Park potential to generate value from its proprietary augmented reality platform. After shedding more than 80% in market value, after a harrowing crash last year, the stock has once again started recouping the losses.
A 150% plus spike could as well underscore the stock’s bounce back credentials ahead of a critical resistance level. The stock needs to rally and take out the CA$0.08 level to turn bullish in the short term. Above the CA$0.08 technical level, the stock should be on its way to taking out the CA$0.13 mark, the next substantial resistance level.
Below the CA$0.08 mark, Imagination Park remains vulnerable to further drops given the underlying long-term bear trend, for the stock to turn bullish and emerge as a breakout play then it will have to rally and find support above the CA$0.30 mark.
What Does Imagination Park Do?
Imagination Park is engaged in the development of interactive holographic content through its cloud-based augmented reality enterprise platform. The company develops augmented reality products for mobile phones as well as headsets. Its products also include XenoMark an AR content activation mobile app.
Why is Imagination Park Flying Higher?
Shares of Imagination Park are flying high as investors react to a string of deals that point to a bright future. The company has already started reaping the rewards of its augmented reality platform launched in February.
XenoPlay Version 3.3 is the Company’s new platform that allows advertising and marketing professionals to create augmented reality campaigns within minutes.
“Although many agencies know how to develop great brand campaigns, they usually don’t know if their campaigns are working,” said Alen Paul Silverrstieen, CEO and President of Imagination Park. “Now, Imagination Park’s Endplay™ can provide the agencies with activation details about who has viewed their ads, billboards, and end caps.
AR Strategic Partnerships
Imagination Park’s augmented technology seeks to provide businesses as well as sporting entities an easy way of interacting with clients and fans without having to rely on expensive advertisements. Augmented reality offers a more interactive and innovative way to engage with the target market at reduced costs compared to advertisements.
“Most business wouldn’t consider running an augmented reality campaign as they expect it to be too technical, complex and highly expensive; but that isn’t the case when using Imagination Park’s XenoHolographic augmented reality platform,” said Alen Paul Silverrstieen, CEO of Imagination Park.
A deal with Erie SeaWolves is poised to take the Company’s augmented reality technology and solutions to the UPMC Park as well as Pennsylvania. As it stands, the Detroit Tigers Double-A Affiliate will join a list of Minor League Baseball teams utilizing Imagination Park augmented reality technology for fan engagement on OS and Android devices.
In the race to take AR technology to consumers and sports fans around the world, the Company has also inked a deal with Orange theory Fitness to bring AR to the people of Fargo and North Dakota.
Imagination Park Technologies augmented reality technology has started gaining traction as more businesses, sporting entities, as well as schools, look for better ways to engage with clients and students. The signing of deals with such entities paves the way for the company to generate significant value on the licensing of the technology.
Renewed investor interest comes on growing confidence that the company will start generating revenues from its AR technology. The stock has hit the floor and now looks set to continue surging after bottoming out.
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Disclosure: We have no position in CNSX: IP and have not been compensated for this article.