Ever since NASDAQ denied MassRoots Inc (OTCMKTS:MSRT)’s application back in May 2016, the company has struggled to gain any real traction with the retail investor. At the time, a number of reasons were said to have contributed to the exchange’s decision, but primarily, it came down to metrics. The company was trading at or around minimum bid, and NASDAQ viewed its chances of maintaining minimum requirements as small. At no point was the fact that the company is a marijuana social network really pointed to (officially) as a driving factor behind the red light, but we suspect it may well have played a part in the decision.
Regardless of what the exchange thinks, however, we think there’s some real potential in this one, and that the company is a leader in a space that really has no other player. Until another player enters the fray, it’s difficult to see anything but growth for MassRoots, and even when another does, the chance of the company’s already large, and growing, user base, shifting platforms, is small.
For those not familiar with MassRoots, it’s a social media platform designed to cater to the recreational and medicinal cannabis space. The current social media platforms don’t allow the sharing of images and content related to cannabis – at least not officially. Some images/content may get through the net, but it’s rare, and it’s certainly not something that can be aggregated and targeted by advertisers. And this is a key point. In a space where there are going to be tens of thousands of companies trying to sell things to millions of marijuana consumers over the next five years.
Alphabet Inc (NASDAQ:GOOGL) has already banned cannabis related advertising through its Google search engine, as has Facebook Inc (NASDAQ:FB). There are a few ad networks that facilitate the promotion of products through their affiliated sites, but none to the scale (and none with the targeting ability) as the services Facebook and Google offer to their clients.
MassRoots fills this gap.
At last count, the company had just shy of 1 million users – users that share and communicate specifically (and in general, only) about cannabis among one another – of a possible estimated 10 million recreational cannabis users in legalized states right now. Nowhere else can entities like cannabis retailers, paraphernalia retailers, etc., gain targeted access to these users.
Markets don’t seem to have spotted this opportunity, and MassRoots is doing everything it can to raise awareness. It’s just undertaken a huge investor awareness campaign, and this is serving to boost its market cap near term. Yes, it’s a bit of a red flag, but there’s enough genuine potential here to mitigate this flag. It’s just acquired (or more accurately, is bound to an agreement to acquire) an entity called Whaxy, which is a cannabis ordering platform. This is a real opportunity to add a couple of fresh revenue streams to MassRoots’ operations, and when it closes, should drive medium term value.
Numbers aren’t massive, but they are growing, and stand to benefit form the industry expansion that is expected over the next ten years. The company generated $794,000 in revenue as of September 30, 2016, an increase of 1,140% when compared to $64,000 in revenue during the same period in 2015. According to a recent shareholder letter, current growth rates show MassRoots is on track to be cash flow positive on a monthly basis starting in early 2017.
Dilution is a real possibility (indeed, the latest acquisition involves a degree of share issue) but as we’ve said a few times in the past, the dilution should fuel growth, especially in this space, and this growth should mitigate any per share value loss.
Bottom line, this is the only company that is offering targeted access to recreational marijuana users to the large, and rapidly expanding, base of cannabis retailers in the US. If there’s not growth potential here, we don’t know where it is.
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Disclosure: We have no position in MSRT and have not been compensated for this article. We have previously been compensated twenty thousand usd for a two day awareness campaign, which has expired.