Minerco Inc (OTCMKTS:MINE) is the latest OTC stock to try and capitalize on the booming energy drink market. Penny stock land is filled with companies hoping to become the next Red Bull or Monster Energy drink. The story is easily promotable and has allowed MINE to attract a loyal shareholder base in a short amount of time.
Minerco describes itself as “an emerging growth company specializing in the food and beverage industry. Its portfolio includes Athena Brands, Inc., The Herbal Collection and Coffee Boost. Athena Brands, Inc. is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, enhanced and healthful consumer brands. The Athena Brands portfolio includes Avanzar Sales & Distribution, LLC, VitaminFIZZ, Vitamin Creamer and Island Style.”
In February, MINE announced that it had completed the acquisition of VitaminFIZZ, the vitamin enhanced sparkling water brand. This acquisition by Athena Brands delivered 100% ownership and control of VitaminFIZZ. CEO V. Scott Manis said at the time:
“The closing of the acquisition of VitaminFIZZ is a major event for the company for a multitude of reasons. Foremost, our company and shareholders rightfully own 100% of the emerging, best tasting and enhanced sparkling water brand: VitaminFIZZ. With 100% ownership of the VitaminFIZZ brand and its intellectual property, we are aggressively expanding the brand’s offerings to cater to a national audience. As an emerging but proven brand, VitaminFIZZ has every opportunity in front of it positioning us to expand with confidence. The addition of the caffeinated formula is designed specifically for a national audience and uniquely places in the middle of the sparkling water, vitamin enhanced and diet soda categories. We, our partners and national account representatives believe the caffeinated version of VitaminFIZZ could be the enhanced replacement for typical sodas. As we expand VitaminFIZZ and prepare for the simultaneous launch of our children’s juice brand, we will also be increasing our online and social media presence. We are excited to grow out of the friendly confines of Southern California and onto the national stage.”
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with a boost of essential vitamins. VitaminFIZZ has zero calories, is Non GMO, and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. VitaminFIZZ currently comes in caffeinated and regular formulations in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Currently, VitaminFIZZ can be found in over 2,000 locations within the Southern California, NYC metro and London markets as well as online at Amazon.com.
In March, MINE announced the acquisition of of Kids 50 – Yo Gabba Gabba!, the juice with half the sugar and calories of the standard children’s juice. Yo Gabba Gabba! is an American children’s television show airing on Nick Jr. starring a cast of five colorful characters who come to life when their friend, DJ Lance Rock, says the magic words, “Yo Gabba Gabba!” The Gabba gang explores a variety of topics including eating healthy, dancing and exercising, going to the doctor and being nice to others. The show is noted for the appearances of indie and pop-culture guests stars and bands for the Dancey Dance and Super Music Friends segments. Yo Gabba Gabba! is aired on Nick Jr. and in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K.
Currently trading with a market cap just over $2 million, MINE is aiming to capitalize on the booming energy drink market. Lately, driving MINE’s interest has been a series of newsletters discovering the company and sending out promotional emails. So far, shares have yet to break out and have been consolidating since the beginning of the year. One reason for this is that the latest figures showed revenues for the quarter ended January 31, 2016 were just $196k, down from $321k in the prior quarter. A microcap runner needs revenue growth to keep running. We will be updating Insider Financial as soon as we know more. For continuing coverage on MINE, sign up for our free newsletter today and get our next hot stock pick!
Disclosure: We have no position in MINE and have not been compensated for this article.