Newgen Concepts Inc (OTCMKTS:VPOR) Capitalizing On Product Enhancements

When we last reported on Newgen Concepts Inc (OTCMKTS:VPOR), the company was following through on its promise that all customers who had ordered an Easy Grinder™ would receive an “enhanced version” at no additional cost. The product replacement came in response to feedback from initial consumer testing. The enhanced version has an upgraded, much more powerful motor and battery, and a reconfigured, sharper grinding mechanism.On May 3, 2017, the company announced that the production of the enhanced Easy Grinder™ had begun and that its subsidiary, Total Vapor, Inc., will begin shipping orders in the month of May. Dror Svorai, President of the Company, stated:

"We are very excited about this improved Easy Grinder™! It's truly amazing, in that it can produce a much finer ground product - wet or dry - because of its cleverly configured blades and much more powerful motor and battery. It is simple to use, manufactured to high quality standards of performance and reliability, and exceeds the capabilities of anything comparable on the market." He added, "Each week our pre-sales of Easy Grinder™ from consumers and distributors alike have escalated, such that we find ourselves constantly revising upward our revenue and profit forecasts. As a result, we believe 2017 will vastly surpass any of the Company's prior years' performance."

In the course of making the necessary enhancements to the Easy Grinder, the Company made some interesting discoveries. Before we examine the details, a little background is in order for those who are not familiar with the company. Vapor Group’s primary focus is the design, manufacture and marketing of high quality vaporizers, e-cigarette brands and custom formulated, high purity “Made in the USA” e-liquids. These products are sold under the Vapor Group, Total Vapor, and Vapor 123 brands.Total Vapor Inc is the exclusive worldwide distributor, and a direct reseller of the new Easy Grinder. The Easy Grinder is used by consumers to grind cannabis in preparation for consumption via a vaporizer, to smoke in pipe, or to roll it into a cigarette. The hand-held Easy Grinder is rechargeable, electronically controlled, and made to be fast and non-clogging even when grinding an herb of high moisture content. The simple-to-use grinder includes a built-in storage area to hold an ample supply of unground cannabis.Vapor Group has also positioned itself as an exclusive brand of electronic cigarettes, vaporizers and e-liquids. With more unique product lines out now, and more in the works, the company set out on a path of several major trends in this industry. The company hopes to capitalize by making the Vapor Group brands one of the leading choices for the everyday smoker’s alternative. The combination of the continued increase in the use of recreational cannabis resulting from the wave of legalization taking place across the country, and the practical utility and popularity of the product itself, has prompted a sharp increase in the demand for it.On May 10, 2017, Vapor Group, Inc announced that it will seek expanded U.S. and international patents for Easy Grinder™ as the result of internal testing that revealed that the technology of Easy Grinder™ may be used in applications beyond the marijuana market. Dror Svorai, President of the Company, stated the following:

"We have discovered that Easy Grinder™ may have broad use beyond from the grinding of herbs. As a result, we are pursuing erecting a multi-national "patent wall" to defend its design and mechanism, with a plan to develop and market product variations for applications in other markets." He added, "For fun, we demonstrated that Easy Grinder™ can grind coffee beans and other hard substances. The realization is that given its uniqueness and power, we want to explore its practical, everyday application wherever and whenever a powerful, portable grinder is needed. We believe the revenue and profit upside of this opportunity is huge."

VPOR stock has been on an upswing for the last month or so following the retracement down to $.0017 off of its run in the first two months of 2017 to a high of $.0068. The stock is currently trading at $.0034, and is above the 50 percent retracement level of the aforementioned run. Current market capitalization stands at $17.15 million, on 5.07 billion shares outstanding as of May 26, 2017. We will be updating our subscribers as soon as we know more. For the latest updates on VPOR, sign up below!Disclosure: We have no position in VPOR and have not been compensated for this article.