On 28th October’14, BrilliantPennyStocks.com initiated coverage on SEEK. The stock shows neutral since the coverage was initiated.
Vertical and Local search services provider, TheDirectory.com Inc (OTCMKTS:SEEK) Chief Executive Officer, Acting Chief Financial Officer, Director Scott D Gallagher had announced recently that he will be releasing Q3 2014 operating results on 14th October. He had also provided a preview of the results, by stating that the firm had made big strides in the past fiscal year and has emerged as a profitable company which is fully compliant with the provisions of the SEC Exchange Act.
Radio Ad Campaign
TheDirectory.com Inc (OTCMKTS:SEEK) had also disclosed in the last week of September, the launch of a new ad campaign on satellite radio SiriusXM. The media campaign was kick started on October 13th, 2014.
Explaining the reasoning behind the heavy investments going into radio advertising, search engine provider’s founder and CEO Mr. Gallagher had commented that, "We've been planning a national ad campaign on SiriusXM satellite radio for some time now, primarily because of their diversified national reach of nearly 26 million paid listeners. Obviously radio ads, since there is no visual component, are easier to adapt moving forward as we perfect our message to build our brand and grow our business in our target vertical markets.”
Change Of Course, Away From TV
TheDirectory.com Inc (OTCMKTS:SEEK) had opted to leverage radio as a new medium for advertising after reversing its dependency on nationwide TV ads carried on U.S cable networks. The company indicated that the data and effectiveness of the campaign on TV had prompted the firm to take a relook at its marketing and messaging platforms.
Sports Events Too Targeted
In addition to ad campaign on SiriusXM, TheDirectory.com Inc (OTCMKTS:SEEK) hopes to ride on the popularity coat tails of popular spectator sports like Major league baseball and NFL Football to broad base its marketing campaign. By opting to leverage a varied cross section of marketing channels, the search engine major hopes to increase its market reach in the near future.
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