It seems that with every major election, more and more states and local governments are voting in laws to legalize cannabis for either recreation, and/or medicinal use. On election day last November, a total of nine states had cannabis laws on the ballot. Eight of which passed overwhelmingly. There are now a total of 28 states, and Washington D.C. that have laws that decriminalize to use of cannabis to one degree or another. Most of the remaining states, with the exception of six, allow limited medical use.For businesses associated with cannabis, like Rocky Mountain High Brands Inc., a consumer goods company specializing in brand development of health conscious, hemp-infused food and beverage products, this trend of acceptance of cannabis by American society is creating an excellent opportunity in an industry that is in a growth mode.Rocky Mountain High Brands is making a concerted effort to capitalize on the window of opportunity that it presently finds itself in. With the start of the new year the company has set in motion a very aggressive marketing campaign including the implementation of a “ground-breaking” powerful new GPS based geofencing software advertising system for marketing its products in the Los Angeles market.
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or coupon alert when a mobile device enters the specified area. Consumers can receive banner ads on their mobile devices. When consumers click on the banner ads, they will be taken to a custom landing page for the advertiser with specific call to action buttons in the banner ad.
Plans to expand this new type of marketing program throughout the United States will immediately follow.Other aggressive marketing activities that Rocky Mountain High Brands has engaged in since the start of 2017 involve attending and displaying a strong presence at all pertinent conventions including the meeting of the Pacific Northwest 7-Eleven Franchise Owner’s Association, the Franchise Owners Association Show for Greater Los Angeles and San Diego, and the 2017 Seattle CannaCon Convention - The World's Largest Cannabis Convention. Activities of these sorts have exposed Rocky Mountain High Brands’ products to hundreds of vendors, franchise owners, and thousands of convention attendees.The company has also assumed the role of fulfilling orders for all of its hemp-infused beverages that are now available on Amazon.com. All orders will be filled in-house by Rocky Mountain High Brands personnel in order to ensure a high level of customer service. This will also allow the company to expand the product line to include variety packs of their hemp-infused beverages, hemp-infused energy shots and high-alkaline spring water.In its most recent press release, Rocky Mountain High Brands announced that it has been issued its Eagle Spirit trademark by the U.S. Patent and Trademark Office. This is an important milestone for the Eagle Spirit Spring Water product. The company can now move forward with its comprehensive marketing plan for the product.
Rocky Mountain High Brands’ stock price started 2017 with a price surge from $.03 on December 22, 2015 to $.16 on January 24, 2017. This price surge broke through a long standing resistance level at approximately $.07. It has since then retraced and stabilized to about $.12. Current market capitalization stands at $68.6 million, on 644.14 million shares outstanding.2017 has the potential to be a breakout year for Rocky Mountain High Brands. The one thing that is for sure is that legal cannabis (in most states), and its societal trend of acceptance, is here to stay. So long as this trend continues, Rocky Mountain High Brands should find itself in a favorable position to expand and market its products, and grow the company. We will be updating our subscribers as soon as we know more. For the latest updates on RMHB, sign up below!Disclosure: We have no position in RMHB and have not been compensated for this article.
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