Rocky Mountain High Brands Inc (OTCMKTS:RMHB) Getting Another Look

Rocky Mountain High Brands Inc (OTCMKTS:RMHB) is certainly one of the more talked about names on the iHub message boards. The board has attracted a fair mix of lovers and haters of the company, especially founder Jerry Grisafi.We here at Insider Financial have covered RMHB for quite some time and taken it all with a grain of salt. We try to be as objective as we can be in our reporting. The reason is that RMHB has presented plenty of opportunities over the past year for nimble traders to profit for double digit and triple digit gains. The past 52 week range of $.02 to $.08 has delivered big gains for our subscribers time and time again. Now that shares are moving higher again, we're taking another look at RMHB.First up, a little background on the company. Rocky Mountain High Brands was formerly known as Totally Hemp Crazy Inc. It's a consumer goods company specializing in brand development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of four naturally flavored hemp-infused beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a new Relaxation Brownie. The Company recently launched a naturally high alkaline spring water, Eagle Spirit Spring Water.The one thing you can count on with RMHB is that there will be no shortage of press releases. The company is active on the news flow and that helps keep shares volatile. The latest news from the company is that it entered into an agreement with Beasley Media Group, Inc. to provide geofencing services to the Company to drive customer traffic to retailers who carry Rocky Mountain High Beverages in their stores. The Company said that it will roll out this new hyperlocal targeted marketing to the Southern California market through its partnership with Statewide Beverage Company.Two days prior to this announcement, RMHB said that it will be opening several offices to support international sales initiatives. The offices will be headed by Mrs. Lily Li, who serves both as RMHB’s Vice President of International Sales and as President of Rocky Mountain High Brands China, a non-affiliated distributor which is the exclusive distributor for the Company in China. Rocky Mountain High Brands China recently opened a Hong Kong office for Asia Pacific sales. Rocky Mountain High Brands will also open an office in Shanghai and one in New York City that will serve as the international sales headquarters for the Company. Mrs. Li said:

“The meetings last week in New York with Rocky Mountain High Corporate were very productive. We discussed a wide variety of issues and topics pertaining to moving forward in 2017 and solidified our plans. One of the highlights of the meeting will be the introduction of the classic hemp leaf can in two sizes with labeling for the Chinese market, which will be offered as Mango and Coconut Lime in a non-energy drink variation in an 8.4-ounce can and the Lemonade and Black Tea in a 12-ounce can. The original energy drink will be offered in an 8.4-ounce gold can with the hemp leaf. We decided that all Rocky Mountain High beverages at this time will be produced in the United States and shipped via container for international distribution. In the not too distant future, we anticipate producing all Chinese products in China. We also discussed selling Eagle Spirit Spring Water in China. We decided that due to huge demand for high pH water in China and economies of scale, Eagle Spirit Spring Water will be sold through our water plant in Northern China. Bulk water shipments from the spring site in Oklahoma to China will begin as soon as details have been finalized."

Currently trading with a market cap of $37.6 million, RMHB has proven to be a great trader, but not a great investment when one looks at the 2 year chart.

In looking at the current financials, RMHB reported zero cash, $2.3m in total assets, and $4 million in total liabilities. Investors can expect further dilution as RMHB converts some its short and long term debt to stock. There are 644 million shares outstanding out of 800 million shares authorized.

As RMHB nears the top of its trading range, expect profit taking to step in once again. Until the company can firm up its balance sheet and deliver on its press releases in terms of sales growth, look for RMHB to remain an active trader - buy the dips and sell the rips. We will be updating our subscribers as soon as we know more. For the latest updates on RMHB, sign up below!

Disclosure: We have no position in RMHB and have not been compensated for this article.