Rocky Mountain High Brands (OTCMKTS:RMHB) is one name on the OTC markets that has seen its share price get moving pretty quickly in the past. RMHB is great at marketing not only its energy drinks, but also its stock as well. This worked out for shareholders last year until the company was hit with the dreaded skull and crossbones designation from OTC markets. Shares then collapsed and the company changed its name from Totally Hemp Crazy Inc. to Rocky Mountain High Brands. Now that the company has a new name and stock symbol, it's time for investors to take a serious look at RMHB. The best part is that shares are trading near 52 week lows as we start the New Year.RMHB currently offers five hemp-based beverages that are 100% legal and available on Amazon.com, Walmart.com, and at hundreds of retail locations across 20 states. The beverages are made from Hemp which is one one of the oldest and yet seemingly most misunderstood super foods on the planet and it contains all nine essential amino acids that our bodies cannot produce.Despite their relation to marijuana, Hemp seeds contain virtually no trace of the psychoactive ingredient in their controversial cousin. The seeds are high in protein and contain all the essential amino acids needed for growth and repair. Hemp seeds also have a desirable ratio of omega-6 and omega-3 fatty acids and are a good source of amino acids, magnesium, and potassium. Hemp seeds also have a very mild taste, so you could add them to soups, salads, pilafs, or Rocky Mountain High Hemp Infused Beverages.RMHB has seen tremendous demand for its beverages. In the RMHB shareholder update, CEO Tom Shuman said:
"Since the initial production run, we have produced more than 2.7 million cans to date, and received our first international order of one million cans of Rocky Mountain High for retail sale in Canada. We have also created a distribution network that now reaches thirteen (13) states. Rocky Mountain High is adding new distributors each month, and we have now reached the point where several of the distributors are doing extremely well. M&S Distributing stands out with a territory which now encompasses seven (7) states and boasts a fleet of eleven (11) Rocky Mountain High wrapped vans. M&S Distributing has just received product specifically designated for a large regional retail chain of stores."
The next step for RMHB is a line of Hemp healthy infused flavored waters derived from the "Healing Spring Waters" located in the Slick Hills at the base of the Wichita Mountains. The healthy Hemp infused flavored water products should be introduced to the market in the first half of 2016, along with Natural Healing Spring Waters. This deal with the Comanche family of Oklahoma was completed in November.The next production run will be scheduled for some time in February and will feature the new 16 ounce Hemp leaf can. The new larger cans will create greater consumer value and will allow RMHB to compete with Monster Energy and Red Bull for a larger portion of the energy drink market. Later in 2016, RMHB hopes to produce Hemp-infused protein, energy and chia crisp bars as well as Hemp energy shots. Lastly, RMHB is working on a line-up of four (4) new CBD-infused beverages. These should go on sale in the second quarter of this year.
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Currently trading near 52 week lows, RMHB has minimal revenues and assets with rising short term debt that could result in significant dilution. RMHB has done an excellent job of telling their story; however, management has not done a great job of delivering. Many are skeptical that they will come through in 2016. Most of these people are likely betting against RMHB. If management does deliver, we'll likely see a strong short covering rally. Further helping the investment case is that its Rocky Mountain High Hemp Lemonade sells really well and the product was rated as the 1 new release in the product category by Amazon. We will be updating on RMHB when more details emerge so make sure you are subscribed to Insider Financial so you know what’s going on with RMHB.
Disclosure: We have no position in RMHB either long or short. We were not compensated for this article.
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