Stock Update: Ulta Salon, Cosmetics & Fragrance, Inc. (NASDAQ:ULTA)

[GuruFocus] ULTA Salon, Cosmetics & Fragrance, Inc. (NASDAQ:ULTA)'s CEO Mary Dillon and Director Dennis Eck bought 20,000 shares of the company on Sept. 17, totaling $2,390,480.The chain of 715 stores provides salon services and a wide range of makeup, hair, and other beauty products. Its main competitors are Macy's (M), Regis Corp. (RGS) and Sephora, a subsidiary of LVMH (LVMH), a luxury goods conglomerate not traded on the U.S. market.Stock PerformanceTaking a look at the company’s recent performance, Ulta Salon reported second quarter earnings for fiscal 2014 on Sept 11^th. The company reported actual earnings per share of $0.94 against the consensus Street estimate of $0.83. This represents year over year growth of 34%. Ulta Salon posted revenue of $734.20 million against estimates of $712.63 million.Ulta Salon is currently valued at $7.69 billion and closed the last trading session at $119.51. The stock has a 50-day moving average of $102.54 and a 200-day moving average of $94.52.

Is this a Buying Opportunity?There are currently six analysts that we track that cover the stock. Of those six, two have a Buy rating and four have a hold rating. On a consensus basis this yields a score of 2.33 and a Hold. The combined price objective of these covering analysts is $116.36, which represents a -2.10% difference to the last closing price.The most recent analyst activity consisted of Telsey Advisory Group boosting their price target on the company. Telsey Advisory Group has a price target of $127 which represents an upside of 6.7% from the last closing price. On the date of the report, the stock closed at $116.15.Another research firm weighing in recently was JP Morgan Chase & Co. who reiterated their rating on the stock. On Sept 12^th JP Morgan Chase & Cooverweighted their price target on the stock from $110 to $116, or a 2.52% downside to the current price. On the day of the report, ULTA shares closed at $114.89.Company ProfileULTA Salon, Cosmetics & Fragrance, Inc. (NASDAQ:ULTA) operates specialty retail stores in the United States. Its stores offer an assortment of branded and private label beauty products in cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. The company’s cosmetics include products for the face, eyes, cheeks, lips, and nails; haircare products comprise shampoos, conditioners, styling products, and hair accessories; salon styling tools, such as hair dryers, curling irons, and flat irons; skincare, and bath and body products consist of products for the face, hands, and body; and fragrances.