Verb Technology Company Inc (OTCMKTS:VRRB) rise from the dead is gaining steam, if a 100% plus spike is anything to go by. The spike has come on high turnover of traded shares an indication of renewed investor interest after succumbing to short sellers in 2018.
VRRB Share Price And Catalysts Analysis
The rally has come at the backdrop of a string of positive news. For starters, the company has moved to build a strong leadership team with the appointment of a former Salesforce executive into the senior management team.
Listing into the NASDAQ exchange is another development that continues to fuel the upside action. The company has also moved to strengthen its prospects as leader of interactive video data collection and analysis with the inking of a strategic partnership with Getty Images. The partnership comes on the heels of the company confirming the addition of Shopify for In-Video product purchasing.
Investor’s reaction to a string of positive developments has been positive if recent price action activity is anything to go by. The stock has since resorted to trading in a range after skyrocketing to 8-month highs. The stock is currently trading in a tight trading range of between $13 and $16 a share.
A breach of the $13 a share level could give short sellers some leeway to continue pushing the stock lower. A breach of the $16 a share resistance level, on the other hand, should give bulls, a reason to continue pushing the stock higher, in continuation of the emerging uptrend.
Given the underperformance of last year, Verb Technology will have to rally and stabilize above the $20 a share mark to turn bullish. Below the $20 a share level, short sellers could be tempted to come in and continue pushing the stock lower.
What Does Verb Technology Do?
Verb Technology casts itself as a leader in interactive video data collection. The company provides customer relationship management and video marketing software applications. It also boasts of proprietary patent-pending technology, capable of generating greater than 600% increase in customer conversion rates.
Verb Technology has resorted to trading in a range after a 100% plus spike from one-year lows. The rally has come on the company strengthening its growth prospects through the signing of a string of strategic partnerships.
For starters, the company has entered into a strategic partnership with Getty Images pursuant of which the latter is to license part of its video library. Getty Image users will now be able to select and use a video from a vast library of quality videos. The two are currently working on finalizing a definitive agreement.
“Getty Images will provide enormous value for users hesitant to get in front of the camera or those who do not have the budget to engage a video production house. Getty Images videos combined with Verb’s innovative technology will yield content that takes video as we know it to an entirely new level,” states Rory J. Cutaia, CEO of Verb.
Getty Images partnership follows the addition of Shopify affiliate program into Verb Technology ecosystem. With the integration, Verb users will now be able to create a Shopify web store for adding interactive tags to the videos. Shopify has agreed to share revenues with the Verb for any Shopify accounts created originating from taggCRM applications.
“Because of the strong and abundant interest our users have expressed in bundling an e-commerce solution with our taggCRM app, we expect the revenue derived through our Shopify affiliation to be an additional profit center for us, as we can continue to build stockholder value,” said Mr. Cutaia.
In a bid to build a robust management team to oversee the evolution of Verb Technology in pursuit of revenues, the company has confirmed the appointment of Tal Golan. As a Chief Strategy Officer, Golan is looked upon to formulate, coordinate and spearhead the execution of the company’s growth strategy.
Verb Technology is a fundamentally attractive investment as it continues to climb the ladder. A deal with Getty Images should strengthen the company’s competitive edge as it continues to evolve in the video interaction space.
The signing of a revenue-sharing agreement with Shopify is a positive that should also strengthen the company’s revenue streams. That said the stock looks set to continue edging higher.
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Disclosure: We have no position in VRRB and have not been compensated for this article.